Chevrolet Vehicles to Feature Auto Environmental Label

From Chevrolet.com:

Chevrolet today announced its vehicles sold in the United States will have EcologicTM environmental labels, starting with the 2012 Chevrolet Sonic, that let customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.

Chevrolet is the first automotive brand to include a label of this kind on its vehicles. The Ecologic labels will be located on the rear driver-side window of Sonics beginning in March. It will appear on 2013 Chevrolet vehicles later this year.

Each claim on the Chevrolet-created labels is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.

“Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so,” said General Motors North America President Mark Reuss. “Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”

Read entire article here.

Visit Tyrrell-Doyle Chevrolet to learn more about Chevrolet's commitment to environmentally-friendly materials and vehicles.

'Chevy Happy Grad' Commercial Wins Super Bowl Contest



“Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”

Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.

Read entire article here.

Tyrrell-Doyle Chevrolet has a great selection of 2012 Chevrolet Camaros available.  Stop by to see!

Owner Appreciation Days at Tyrrell-Doyle Chevrolet

Chevrolet is celebrating Owner Appreciation Days by offering up to $1000 in Owner Loyalty Cash on many 2011 and 2012 models.  To qualify, you must own or lease a 1999 or newer GM vehicle.  Contact Tyrrell-Doyle Chevrolet for more information about this program.

Chevrolet Led 2011 U.S. Passenger Car Sales

From Chevrolet.com:

 Chevrolet led all automakers in U.S. passenger car sales in 2011 and posted its largest year-over-year retail sales increase in 35 years, due in large part to strong sales of the Cruze compact sedan. Chevrolet compact car sales almost doubled compared with 2010.

“Leading the U.S. industry in passenger car sales in our centennial year proves that we have transformed the Chevrolet product lineup and are delivering the high-quality, fuel-efficient, expressively designed cars that more and more people want,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service.

Chevrolet sold more than 763,000 passenger cars in 2011. Products included the Sonic subcompact, Cruze compact sedan, Volt electric car, Malibu and Impala sedans, and Camaro and Corvette sporty cars.

“We are confident we can continue to build on the momentum with the new Sonic and the new Malibu Eco arriving in dealer showrooms in the coming weeks.”

Cruze sales in the United States totaled 231,732 in 2011, contributing to the car’s global success. Cruze is the best-selling Chevrolet nameplate around the world with more than 1 million sold since its launch in 2009.

The segment-leading Camaro is winning the race with automotive enthusiasts. Camaro sales rose 8 percent to more than 88,000 units in 2011.

Read entire article here.

Stop by Tyrrell-Doyle Chevrolet to find out about the great variety and innovative features that have made Chevrolet the passenger car sales leader.

Chevrolet Cruze Offers Luxury-Like Interior Quietness

From Chevrolet.com:

The engineering team used a number of noise-reducing and noise-cancelling technologies on the Cruze body structure, including 30 distinct acoustical treatments. For example, the acoustic package on the Cruze is a Liquid Applied Sound Deadener applied strategically throughout the body structure and melted into place when the body passes through the paint oven.

The doors have triple seals and feature fiberglass “blankets” that serve as water, airflow and noise barriers. They close with a solid, precise sound and no resonance . Before devising these solutions and many more, engineers performed intensive testing throughout the vehicle’s development.

Read entire article here.

Learn more about the Chevrolet Cruze at Tyrrell-Doyle Chevrolet.

Help Choose the Next Chevrolet Super Bowl Ad

From Chevrolet.com:

Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI. Now, fans can cash in by sharing with their friends their favorite spot among the top 35 entries featured on ChevroletRoute66.MSN.com.

Chevrolet and MOFILM, a global creative community, received 197 entries from film makers across the globe. The best spot as determined by Chevrolet will be shown during the big game on Feb. 5, 2012. 

“With Chevrolet Route 66, we wanted to tap into the talents of creative people from every corner of the Earth to discover our next Super Bowl ad,” said Joel Ewanick, GM vice president and global chief marketing officer. “The submissions we received show that people from around the world share many of the same values and how Chevrolet plays a role in helping them along life’s road.”  

Beginning today Dec. 22 and running through 6:59 p.m. EST on Jan. 25, 2012, eligible fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film. Those who share their personalized link to the videos most often and give the most creative answer to the question “if you could drive to any destination in your home country, where would you go?” could win up to $10,000.

To engage fans, Chevrolet turned to Microsoft Advertising to create a contest hub to house and share the videos that offers a personalized experience with the ability to localize and share the global films.

 “Because Chevrolet is sold in many countries, ‘crowd-sourcing’ content globally is a great way to find creative advertising that resonates with consumers,” said Ewanick. “Using that same concept, we hope to have fans identify their favorite ads for us by voting with their ‘clicks’ and sharing with friends.”

The Microsoft hub will identify registrants with unique user codes that will allow them to accumulate points every time they share with another fan. The top fans as measured by sharing will be tracked by the contest site leader board. To be sure the contest is won by a real person and not a web “bot,” the contest site will ask viewers to  “confirm” by entering a valid email address.

Fans can enter the contest and view complete program details by visiting the contest website. Winners will be announced the within two weeks following the conclusion of the contest.

2013 Chevrolet Sonic RS Offers Increased Performance

From Chevrolet.com:

A hotter Chevrolet Sonic is about to sound off – the 2013 Sonic RS. It goes on sale in late 2012, after making its public debut at the North American International Auto Show Jan. 14-22.

The new RS amplifies the Sonic’s youthful style and driving experience with unique exterior and interior features matched with a 138-horsepower (103 kW) Ecotec 1.4L turbo engine. Sonic is the only vehicle in its segment to offer a turbocharged powertrain.

“The new Chevrolet Sonic RS pushes Chevrolet’s performance heritage in a new direction, for a new generation of drivers,” said Chris Perry, vice president of Global Chevrolet Marketing. “It takes the Sonic’s great design and latest connectivity features and combines them with a more performance-oriented look and feel.”

The Sonic RS is offered exclusively in the five-door body style. Chevrolet’s exclusive MyLink infotainment system is standard. It enables navigation directions downloaded through a smart phone to be shown on the radio’s large display, and offers the personalized connectivity of Pandora and Stitcher Internet radio.

Sonic RS performance

The Sonic RS is powered by a standard Ecotec 1.4L turbo engine that is rated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) – and provides an immediate feeling of power that is sustained across the rpm band, for a greater feeling of performance at lower rpm. It’s matched with a six-speed manual transmission or six-speed automatic.

Unique gear ratios for the six-speed manual transmission and unique final drive ratio for the automatic give the Sonic RS a sportier feel than non-RS models.

Complementing the segment-exclusive turbocharged powertrain is MacPherson strut front suspension with coil springs and stabilizer bar, and a semi-independent, torsion beam axle-mount compound link-type rear suspension – featuring a robust, tubular V-shape beam – with gas-charged shocks. The front and rear tracks are identical at 59.4 inches (1,509 mm), for well-planted stability and balance.

The new RS is the only Sonic model offered with four-wheel disc brakes, which are partnered with a four-channel anti-lock braking system. The four-sensor system – one at each wheel – incorporates electronic brake force distribution, which balances braking performance based on such factors as road conditions and the weight of passengers and/or cargo.

Electric power steering is standard and features a wear compensator that continually adjusts the system interaction with the steering gear to ensure precise steering action over the life of the system.

Read entire article here.