Chevrolet will celebrate the countdown to its 100th birthday on November 3 by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.
“Chevrolet has sold more than 200 million cars and trucks around the world, and Chevys have touched the lives of countless owners, families, and fans,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “It is fitting that we mark our Centennial by recognizing these connections and celebrating Chevrolet’s role in peoples’ lives.”
In the United States, Chevrolet today kicks off the 100-day countdown to its 100th birthday with the launch of the Centennial Experience at Chevy100.com that will:
■Help fans to pick their favorite Chevrolet of all time from a list of 16 iconic vehicles, starting with the 1912 Chevrolet Six that helped launch the company, and concluding with the revolutionary 2011 Chevrolet Volt extended-range electric vehicle;
■Encourage fans to share stories and photos about the roles that Chevrolets have played in their lives via social media channels such as the Chevrolet Facebook page.
■Direct fans to Centennial activities in their communities via a Facebook calendar listing Chevrolet events;
■Share a vision for the future of Chevrolet.
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Tuesday, August 2, 2011
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