From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.
Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy’s display wouldn’t be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.
“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”
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