Next-Gen MyLink System Debuts

From Chevrolet.com:

When the 2014 Chevrolet Impala goes on sale next spring, it will do much more than reinvent the brand’s flagship sedan. It will be the first with Chevrolet’s next-generation MyLink infotainment system, designed to be easy to use, highly customizable and capable of linking up to 10 devices.

The system represents Chevrolet’s first use of natural language voice recognition that allows customers to safely place calls, enter destinations, browse media, play music and control other functions simply by telling the vehicle what to do. There are no key phrases to remember and no need to look at a screen. In addition to the touch screen, MyLink also can be operated via large, clearly labeled knobs or through integrated steering wheel controls.

Another first for Chevrolet is that the system can store up to 60 favorites including radio stations (AM/FM/XM), contacts, destinations, music and other media – a convenient feature, for example, for those who travel to the same destination regularly and want to save locations such as hotels and restaurants.

Even the graphic treatment of the instrument cluster and integrated stack can be customized to one of four distinct personalities, depending on who’s behind the wheel – Contemporary, Edge, Velocity and Main Street.

“MyLink in the new Impala provides our customers with a total driver experience,” said Nina Mital, next-generation MyLink program manager. “With the natural voice recognition, it’s like having a conversation with your vehicle.”

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Chevrolet Spark EV to Debut at LA Auto Show

(photo courtesy:  Chevrolet.com)

From Chevrolet.com:

Chevrolet will unveil the plug-in electric version of the brand’s popular new Spark mini car at the Los Angeles Auto Show later this month. The Spark EV is one of 13 new or significantly redesigned products that Chevrolet will be launching in 2013. 

Chevrolet will also showcase the expanded functionality of an advanced version of MyLink, which will be available first in the all-new 2014 Impala full-size sedan.

“Chevrolet continues to build on the momentum of eight consecutive quarters of record global sales with the introduction of more new products, features and technologies that are designed to offer consumers exceptional functionality, comfort and convenience,” said, Chris Perry, vice president of Global Chevrolet Marketing.

“The Spark EV and next-generation of MyLink demonstrate Chevrolet’s commitment to delivering the advanced technologies that today’s consumers will be eager to adopt and truly value,” Perry said.

The Spark has won over U.S. consumers with its expressive design, roomy interior and MyLink connectivity. In its first three months on sale, the Spark has delivered strong results, particularly in the Los Angeles market.  Building on that success, the plug-in electric version of the Spark EV will offer consumers the same package that has made the gasoline-powered model so popular while delivering the technology and performance of pure electric power. 

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2013 Chevrolet Silverado HD (Bi-fuel) Production Begins

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Chevrolet Donates 50 Trucks for Storm Relief

From Chevrolet.com:

Chevrolet is donating 50 Express cargo vans, Traverse crossover utilities and Tahoe full-size SUVs to the American Red Cross for use in relief and recovery efforts following Hurricane Sandy and other storms that buffeted the Eastern U.S. seaboard and nearby states.

“It is during disasters like this that we all need to pull together as a country and Chevrolet has a role in that,” said General Motors Chairman and CEO Dan Akerson. “Making these vehicles available quickly where they can do the most good is something we can do right now.”

GM’s OnStar subsidiary is also supporting the initiative by providing each of the donated vehicles with 300 OnStar Hands-Free Calling minutes of hands-free cellular and three months of its Directions and Connections plan which includes turn-by-turn navigation services. Service available via Advisor or by download. The trucks are being pulled from existing inventory at dealerships closest to where they are needed.

In addition to the vehicle donation, the GM Foundation earlier donated $250,000 to the Red Cross Disaster Responder Program, which enables the agency to be ready to provide immediate disaster relief anywhere in the country.  The money is used to shelter, feed and meet emotional needs of disaster victims. The money also helps feed emergency workers, handle inquiries from concerned family members outside the disaster area, provide blood and blood products and help disaster victims access other available resources.

Read entire article here.

Chevrolet to Offer Hot Wheels (R) Edition Camaro

(photo courtesy:  Chevrolet.com)

From Chevrolet.com:

The dream of millions of Hot Wheels^® fans of all ages will come when the Camaro Hot Wheels^® Edition arrives at Chevrolet dealerships early next year. It’s the first time a full-size, production Hot Wheels^® car has been offered for sale by any manufacturer.

Blister packaging and orange race track not included.

“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”

The Camaro Hot Wheels^® Edition debuted today at the SEMA Show, in Las Vegas. A special run of the Camaro Hot Wheels^® Edition will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they’re gone, they’re gone.

“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”

Read entire article here.

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Chevrolet to Highlight Variety at SEMA

From Chevrolet.com:

From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show its broadest-ever range of performance and personalization choices at the 2012 SEMA Show. The annual automotive aftermarket extravaganza kicks off Oct. 30.

Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will also be on hand. Chevy’s display wouldn’t be complete without a few Corvette and Camaro concepts, but their details are being kept under wraps until the show opens.

“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”

Read entire article here.

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Video: 2013 Chevrolet Malibu Turbo Faces the Wind Tunnel

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