Help Choose the Next Chevrolet Super Bowl Ad

From Chevrolet.com:

Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI. Now, fans can cash in by sharing with their friends their favorite spot among the top 35 entries featured on ChevroletRoute66.MSN.com.

Chevrolet and MOFILM, a global creative community, received 197 entries from film makers across the globe. The best spot as determined by Chevrolet will be shown during the big game on Feb. 5, 2012. 

“With Chevrolet Route 66, we wanted to tap into the talents of creative people from every corner of the Earth to discover our next Super Bowl ad,” said Joel Ewanick, GM vice president and global chief marketing officer. “The submissions we received show that people from around the world share many of the same values and how Chevrolet plays a role in helping them along life’s road.”  

Beginning today Dec. 22 and running through 6:59 p.m. EST on Jan. 25, 2012, eligible fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film. Those who share their personalized link to the videos most often and give the most creative answer to the question “if you could drive to any destination in your home country, where would you go?” could win up to $10,000.

To engage fans, Chevrolet turned to Microsoft Advertising to create a contest hub to house and share the videos that offers a personalized experience with the ability to localize and share the global films.

 “Because Chevrolet is sold in many countries, ‘crowd-sourcing’ content globally is a great way to find creative advertising that resonates with consumers,” said Ewanick. “Using that same concept, we hope to have fans identify their favorite ads for us by voting with their ‘clicks’ and sharing with friends.”

The Microsoft hub will identify registrants with unique user codes that will allow them to accumulate points every time they share with another fan. The top fans as measured by sharing will be tracked by the contest site leader board. To be sure the contest is won by a real person and not a web “bot,” the contest site will ask viewers to  “confirm” by entering a valid email address.

Fans can enter the contest and view complete program details by visiting the contest website. Winners will be announced the within two weeks following the conclusion of the contest.

2013 Chevrolet Sonic RS Offers Increased Performance

From Chevrolet.com:

A hotter Chevrolet Sonic is about to sound off – the 2013 Sonic RS. It goes on sale in late 2012, after making its public debut at the North American International Auto Show Jan. 14-22.

The new RS amplifies the Sonic’s youthful style and driving experience with unique exterior and interior features matched with a 138-horsepower (103 kW) Ecotec 1.4L turbo engine. Sonic is the only vehicle in its segment to offer a turbocharged powertrain.

“The new Chevrolet Sonic RS pushes Chevrolet’s performance heritage in a new direction, for a new generation of drivers,” said Chris Perry, vice president of Global Chevrolet Marketing. “It takes the Sonic’s great design and latest connectivity features and combines them with a more performance-oriented look and feel.”

The Sonic RS is offered exclusively in the five-door body style. Chevrolet’s exclusive MyLink infotainment system is standard. It enables navigation directions downloaded through a smart phone to be shown on the radio’s large display, and offers the personalized connectivity of Pandora and Stitcher Internet radio.

Sonic RS performance

The Sonic RS is powered by a standard Ecotec 1.4L turbo engine that is rated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm) – and provides an immediate feeling of power that is sustained across the rpm band, for a greater feeling of performance at lower rpm. It’s matched with a six-speed manual transmission or six-speed automatic.

Unique gear ratios for the six-speed manual transmission and unique final drive ratio for the automatic give the Sonic RS a sportier feel than non-RS models.

Complementing the segment-exclusive turbocharged powertrain is MacPherson strut front suspension with coil springs and stabilizer bar, and a semi-independent, torsion beam axle-mount compound link-type rear suspension – featuring a robust, tubular V-shape beam – with gas-charged shocks. The front and rear tracks are identical at 59.4 inches (1,509 mm), for well-planted stability and balance.

The new RS is the only Sonic model offered with four-wheel disc brakes, which are partnered with a four-channel anti-lock braking system. The four-sensor system – one at each wheel – incorporates electronic brake force distribution, which balances braking performance based on such factors as road conditions and the weight of passengers and/or cargo.

Electric power steering is standard and features a wear compensator that continually adjusts the system interaction with the steering gear to ensure precise steering action over the life of the system.

Read entire article here.

Chevrolet Cruze Features Innovative Splash Shield

From Chevrolet.com:

When it comes to making sure the Chevrolet Cruze is as durable as it can be, Dave Schoener and his teammates are all wet.

As a General Motors splash test engineer, Schoener helped develop an innovative splash shield for the Chevrolet Cruze that protects the engine compartment from water and potentially harmful contaminants.

In addition, the splash shields, a segment exclusive in the Cruze, help prevent underbody corrosion by repelling water, dirt and mud. They also contribute to the Cruze’s fuel economy – an EPA-estimated 42 mpg highway for Cruze Eco – by reducing wind drag.

“With the Cruze, you have a very comprehensive splash protector on an entry sedan that you typically wouldn’t see except in high-end luxury vehicles,” said Schoener.

Read entire article here.

Contact Tyrrell-Doyle Chevrolet for more details on the 2012 Chevrolet Cruze.

Introducing 2013 Chevrolet Malibu Eco

From Chevrolet.com:

Malibu Eco is part of the all-new, 2013 Malibu lineup – Chevrolet’s first global midsize sedan – designed to give customers more style, fuel efficiency, content and features, along with the craftsmanship and dynamic capabilities rivaling high-end sedans. It has a more powerful engine – 182 hp / 134 kW – than the Fusion (156 hp / 116 kW), Camry (178 hp / 132 kW) or Passat (140 hp / 104 kW).

Product highlights for North American models include:

■Expressive exterior designed to stand out, with a wide, athletic stance

■Aerodynamically optimized exterior, including underbody aero enhancements and electronically controlled shutters in the lower grille that close at higher speeds to push more air over and around the vehicle

■All-new, Chevrolet-signature dual-cockpit interior that is more spacious, features premium materials and is engineered to be the quietest in the midsize segment

■First Chevrolet car to offer new Chevrolet MyLink connectivity, which integrates online services such as Pandora® Internet radio and Stitcher SmartRadio®

■European-influenced ride and handling traits

■More safety features and technologies, including eight standard air bags, ultra-high-strength steel and rearview camera system.

Additional fuel-saving features include:

■Eco-specific lightweight components and systems, including an aluminum hood, aluminum rear bumper beam, low-mass carpet and dash mat and more, which save approximately 130 pounds (58 kg) over a comparably equipped non-ECO model

■An Eco gauge in the cluster that continuously responds to driving behavior, encouraging fuel-efficient driving. An Auto Stop Indicator on the tachometer informs the driver when the engine is in start-stop mode

■Seventeen-inch low-rolling-resistance all-season Goodyear tires

■The eAssist system mated to a fuel-efficient 2.4L Ecotec direct-injection four-cylinder engine and next-generation six-speed automatic transmission. The 2.4L engine, a variant of the same engine that was recognized as one of Ward's Ten Best Engines in 2010, is lightweight and features dual-overhead cams, direct injection, continuously variable intake and exhaust timing and electronic throttle control. It also has a lightweight aluminum cylinder block and cylinder head.

Read entire article here.

Learn more about the upcoming Chevrolet Malibu Eco at Tyrrell-Doyle Chevrolet.