Chevrolet is Top Performance Brand in U.S.

From Chevrolet.com:

Chevrolet is America’s favorite performance brand, with Camaro and Corvette accounting for one out of every three sports cars sold in the United States in 2011.

Chevrolet accounted for 37 percent of the sports-car segment last year, selling 88,249 Camaros, which surpassed its nearest competitor, the Ford Mustang, by more than 18,000 units. That lead is expected to increase when the new Camaro ZL1 goes on sale this month.

Chevrolet accounted for 28 percent of the luxury-sports-car segment in 2011, selling 13,164 Corvettes. Currently the only domestic car in the segment, Corvette more than doubled the sales of its nearest competitor, the Porsche 911.

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Stop by Tyrrell-Doyle Chevrolet for more information on the Chevrolet Corvette and Chevrolet Camaro.

Chevy Sonic Success Built on Road Tests

From Chevrolet.com:

There are miles and then there are “Seth miles.” Both measure 5,280 feet, but a “Seth mile” is different. More extreme. More grueling. More punishing. All that rigor is part of the durability story of the 2012 Chevrolet Sonic.

“Seth miles” are named for Chevrolet Sonic Quality Manager Seth Valentine. Each mile Valentine puts on a test vehicle is called a “Seth mile” by Sonic engineers because of his reputation for extreme testing on long road trips. Valentine’s duty: Make the Sonic the most reliable and durable small car in North America.

The efforts are paying off as Sonic more than doubled the sales of its predecessor, the Aveo, in January. Sonic is the only subcompact built in the United States.

Over one six-week period, Valentine drove more than 14,000 miles in the first Sonic to leave the General Motors Orion (Mich.) Assembly Plant. Valentine drove Sonic Vehicle Identification No. 1 from north to south and east to west, across subtropical Florida, the arid deserts of Arizona, the mountains of Colorado, and the South Carolina low country.

In addition to amassing miles with other Sonic team members, Valentine would play typical consumer and pack the Sonic to the hilt for a family vacation.

During work trips, Valentine and his colleagues identified quality issues that needed fixed before Sonics were shipped to Chevrolet dealers. One lengthy journey from the assembly plant outside Detroit to Phoenix revealed an intense wind noise while traveling through a 40 mph crosswind in Texas. The wind noise was not a factor during testing at the GM Proving Ground in Milford, Mich. Valentine called the assembly plant from the road and had the problem fixed before VIN No. 2 left the factory. He took the same approach with other issues found on the road.

“I do test drives because I want to experience everything a customer could: low altitude, high altitude, high temperatures and low temperatures,” said Valentine. “In the course of one week I can go from below sea level at 120 degrees F to below freezing temperatures at 12,000 feet above sea level. We can experience everything the customer might experience.”

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Contact Tyrrell-Doyle Chevrolet for more information on the 2012 Chevy Sonic.

Chevrolet Receives Three kbb.com 'Total Cost of Ownership' Awards

Chevrolet was honored with the top spot in three categories of the kbb.com Total Cost of Ownership Awards:

Full Size Car-  2012 Chevrolet Impala

Full Size Pickup Truck-  2012 Chevrolet Silverado 1500 Regular

Electric Car-  2012 Chevrolet Volt

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Find out more about these award-winning vehicles by contacting Tyrrell-Doyle Chevrolet.

Chevrolet Raises Funds for American Cancer Society

From Chevrolet.com:

Last year was Chevrolet’s birthday, but on Tuesday it was Chevy, and its dealers, employees and customers bearing a gift: $916,911.53 to the American Cancer Society. The money was raised by the American Cancer Society through Chevrolet’s grassroots support for the society’s Making Strides Against Breast Cancer walks.

Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was given by General Motors and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000.

“I am deeply touched by the generosity and kindness of our dealers, employees and customers,” said Alan Batey, vice president, Chevrolet Sales and Service. “The Chevrolet Centennial was about our 100th birthday, and this money will help the American Cancer Society continue to fight for birthdays threatened by breast cancer.”

"We are very grateful for Chevrolet's efforts," said W. Phil Evans, M.D., F.A.C.R., national volunteer president for the American Cancer Society. "Making Strides enables the American Cancer Society to make strides to end breast cancer and save lives by helping people stay well, helping people get well, by finding cures and fighting back against the disease."

In conjunction with its Centennial celebration, Chevrolet supported Making Strides Against Breast Cancer walks in October, which is Breast Cancer Awareness Month. Employees and GM facilities competed among themselves to raise the most money.

Chevrolet Racing wrapped Camaro SS pace cars with American Cancer Society and Making Strides branding for two NASCAR Sprint Cup races last September. For each pace car lap completed under the yellow (caution) flag, Chevy donated $200 to the society, for a total of nearly $30,000.

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