From Chevrolet.com:
Chevrolet will be the sole automotive sponsor of Major League Baseball for the next five years, continuing its affiliation with America’s Pastime. The agreement was announced today before the 82nd annual All-Star Game in Phoenix.
The multi-year agreement maintains Chevrolet’s exclusive category rights, and Chevrolet will remain the presenting sponsor of three of baseball’s most prestigious awards, the Roberto Clemente Award – given annually to the MLB player who combines a dedication to giving back to the community with outstanding skills on the baseball field – as well as the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.
"I can remember when 'Baseball, Apple Pie, and Chevrolet' was the jingle for Chevy advertisements in the 1970s," said Kevin Mayer, director of advertising and promotions for Chevrolet, "but Chevrolet and baseball have shared a place in American culture for most of the past 100 years.”
Chevrolet is celebrating its centennial this year.
Read entire article here.
Tuesday, July 19, 2011
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